In the past week I've learnt some very interesting things through reading my textbooks. Today I came across a section in my finance textbook talking about Japanese companies; I was surprised to find that they don't operate in a market-based system as our companies do but rather a bank-based system. Companies tend to be organised in 'keiretsu' networks around a bank & financial institutions. The companies collaborate & their CEOs meet regularly. They also have an internal funds market, own each others shares & work to bail each other out during crises. I actually didn't realise this was how some markets operated---- I think it's quite a good system to follow though it means that shareholders enjoy less rights & that companies may be propping up their insolvent business partners.
A couple of days ago I also found a personality model used by marketers called the VALS consumer segments model. This model is used to help marketers define market segments according to the psychological traits of certain groups. Naturally I was curious so I went online to complete a VALS test. I'm pleased to report that my primary VALS type is achiever & my secondary VALS type is innovator.
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